Elevator Pitch

There are two components to the first deliverable of your Feasibility Study project. The first will be an Elevator Pitch where you will present (or record for WEB students) your business concept to an audience. The second section will be an Annotated Bibliography of all resources that will help you write your Feasibility Study. Elevator Pitch: Before any one else buys into your concept you have to be able to pitch/sell the idea. Directions are as follows: 1. It is vital to know who you are pitching to. Decide on the audience of your elevator pitch before proceeding any further. If you are pitching to an investor, what key information will they need to know? If you would rather come up with a sales pitch, then what do your customers need to hear? Perhaps you want to justify your concept to doubters…then provide an overview of the business with key facts. 2. Go to the Resources page on Blackboard to download and complete the Elevator Pitch worksheet. The worksheet will provide you with some structure on how to formulate your elevator pitch. Please note, that this is supposed to be engaging the audience so make us believe! 3. Your elevator pitch should be between 60 and 90 seconds long. Keep it exciting and concise! WEB Students – You will also be required to upload some type of recording of your elevator pitch. This can be done with several types of technology including: Jing, TechSmith, Screen Cast O’Matic, or even audio recorded to Powerpoint. Full points will be awarded for a video recording. Annotated Bibliography: One key driver to make your dream a reality is to exhaustively research the market in which you intend to enter. Over the course of this semester, you will be asked to fully research the market for your potential company. However, we will start with small steps and ask for the help of the CSCC reference librarians. Directions are as follows: At the end of your feasibility study, you will attach a list of all material which you have consulted in preparing your work. This list may contain documents from which you pulled statistical data, product comparisons, pricing, or which you have decided were not helpful. Nevertheless, all of these items have formed part of your preparation and should be included. The list will be your bibliography.Feasibility Study Annotated Bibliography/References A detailed list, with explanations, of at least eight (8) references that helped you understand your market Sources could include government agencies, trade magazines, national/regional publications, statistical studies, articles, books, textbooks, company/competition specific websites, etc. Sources such as Wikipedia.org will not be accepted Cited with appropriate MLA rules