Effective management of the cross-cultural interface is a critical source of competitive advantage for international or global firms

Effective management of the cross-cultural interface is a critical source of competitive advantage for international or global firms.

Paper details Effective management of the cross-cultural interface is a critical source of competitive advantage for international or global firms.You are required to;1.Select one business organisation of your choice agreed with your lecturer that is already participating in international/global markets or wishes to do so.2.Critically evaluate through the use of relevant theories, models and frameworks how the potential opportunities and risks of doing business in such cross-cultural environment can be effectively managed. 3.Please suggest practical and justified recommendations about how the firm selected can achieve cross-cultural proficiency which is essential in successful international/global business ventures. Prepare an academic report using the structure below;•Title Page•Table of Contents•Executive summary-Not more than 200 words (does not count towards the overall word count)•Introduction•Literature review•Discussion and analysis•Conclusions•Recommendations•References•Bibliography •Appendix-use sparinglyLENGTH REQUIRED3000 words /- 10%. Any deviation from this will be penalised.FORMATTING AND LAYOUTPlease note the following when completing your written assignment:1.Writing: Written in English in an appropriate business/academic style2.Focus: Focus only on the tasks set in the assignment.3.Length:3000 words4.Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.5.Document format: Report (Please do not write in the first or second person).6.Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.7.Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive. The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information.All referencing should be in Harvard style.