Eating Nutritionally

 The purpose of this report is to introduce a possible product/brand strategy to improve a social issue. social issues is about childhood obesity. The social change purpose would be to reduce sugar intake and junk food consumption among young adults age 13 to 20 in order to prevent childhood obesity in Australia. The social change focus is to position ‘Eating Nutritionally’ as a mature and responsible way of personal wellbeing. We want the young adults aged 13-20 years to view ‘ How to Eating More Nutritionally’ as being smart, responsible, confident and beautiful rather than dealing risk of lifelong health problems, body size social concerns, like bullying, social stigma or low self-esteem. for the product/ brand is called ‘HELLO HEALTHY’. Now you need to come up a Partnership Strategy, Price Strategy, Place Strategy, Promotion Strategy and Evaluation and Monitoring Strategy for this.