Discuss why digital privacy matters for both consumers / and marketers / and suggest ways to mitigate the problems associated with marketers’

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– With reference to the central themes of the subject, You must integrate theory into your responses.

– Public concerns about consumers’ digital privacy have been raised around the world. / Discuss why digital privacy matters for both consumers / and marketers / and suggest ways to mitigate the problems associated with marketers’ intrusion of consumer privacy and / to maximise communication effectiveness in the digital era.

• This is about consumers and their digital (online/social/mobile) privacy, not about other privacy contexts.

• You should address the following issues.

1) Background: Marketers’ intrusion of consumer privacy through digital media & concerns associated with it. When and how happened?

2) Why privacy matters for consumers

3) Why privacy matters for marketers (In other words, why should marketers think about consumer privacy when they use digital media to reach consumers?)

4) Ways to mitigate the problems associated with marketers’ intrusion of consumer privacy, and consequently, to maximize communication effectiveness.

– In this part, please find 2-3 concrete suggestions sustained by real-life examples (it allows you to give one example to point out one suggestion but ensure to have at least 2 suggestions) along with solid arguments, theories.