Developing a marketing plan for the company’s products/services.

For your final paper you have been hired by the Forum of directors of the company (of your choice) to develop a marketing plan for the company’s products/services. Currently the company is NOT doing business in the proposed country. You need to make recommendation as to which country the company should expand, why, how and when. This marketing plan will be presented to the company’s Forum of Directors, CEO and Chairman. The comprehensive consultative report (approximately 15 pages) should have the following coverage: Executive Summary Table of contents Firm Analysis Company history Current locations SWOT Situation Analysis Industry Trends Current competition Overview of current financials Host Country analysis Country overview Cultural Norms Business climate Economic stability Currency Political stability Competition (in host country) Recommendations Strategies needed How will you overcome any weaknesses or problems discussed in the paper? Entrance strategy How will you adjust for cultural differences? Financials for your expansion idea