Critically evaluate the company’s corporate governance compliance and its impact on the brand and reputation as reported in the press

Required: You have been asked to write a report to the board of directors of one of the selected companies below as part of the interview process for your first appointment as a Finance Director of a company listed on AIM (which is the Alternative Investment Market for small companies) within the London Stock Exchange (LSE). The board of directors have asked you to write a report about your vision and strategic financial goals for the company. The companies are within a selected sector. Assume that your selected company has great ambitions and plan to become the largest in its sector or to double its current market share in the next 5 years. Guide: You need to introduce the company, discuss the product or services, location, turnover, number of employees, etc. The report should be maximum 2,500 words (+/- 10%). Remember you need to make an impression on the board of directors for you to be considered for the critical post of Finance Director. The aim of this assignment is to test your knowledge and understanding of key accounting and corporate governance concepts, theories and tools that can be used to critically analyse organisations. It will also test your ability to analyse non-financial information. Required: You have been asked to write a report to the board of directors of one of the selected companies below as part of the interview process for your first appointment as a Finance Director of the company. The board of directors have asked you to write a report about your vision and strategic financial goals for the company. Assume that your selected company has great ambitions and plan to become a key player in its sector or to double its market share in the next 5 years. Additional Guidance You need to introduce the company, discuss the product or services, location, turnover, number of employees, etc. The report should be maximum 2,500 words. Remember you need to make an impression on the board of directors for you to be considered for the critical post of Finance Director. Please note that you must select a company from the list below for 2018/19 List of companies to select from for 2018/2019 Company Name ICB Industry ICB Super-Sector Company Market Cap (£m) AEOREMA COMMUNICATIONS PLC Consumer Services Media £2.44 BE HEARD GROUP PLC Consumer Services Media £22.64 CATALYST MEDIA GROUP PLC Consumer Services Media £15.77 CATENAE INNOVATION PLC Consumer Services Media £2.84 CELLCAST PLC Consumer Services Media £1.59 CELLO HEALTH PLC Consumer Services Media £127.16 DCD MEDIA PLC Consumer Services Media £14.21 DODS GROUP PLC Consumer Services Media £43.90 EBIQUITY PLC Consumer Services Media £49.37 GFINITY PLC Consumer Services Media £40.09 GLOBALDATA PLC Consumer Services Media £696.87 IMMEDIA GROUP PLC Consumer Services Media £3.49 JAYWING PLC Consumer Services Media £21.00 LIVE COMPANY GROUP PLC Consumer Services Media £21.51 MBL GROUP PLC Consumer Services Media £1.25 M&C SAATCHI PLC Consumer Services Media £323.20 Section A- 2000 words. 1. Analyse the performance of your chosen company using relevant financial and non-financial ratios (5 years). Your analysis should include profit ratios, efficiency, liquidity and other ratios that you consider relevant. Section B 500 words 1. Critically evaluate the company’s corporate governance compliance and its impact on the brand and reputation as reported in the press (print, online and social media) 2. Discuss the proposed medium term financial strategies for your selected company to become a FTSE100 company or for your company to become dominant in the industry / sector. Please note: If you select a company outside of the list above, you will automatically fail this part of the assignment, unless you get a prior written approval from your tutor. You can use www.northcote.co.uk, pro-share and the FT to identify companies within their sectoral classifications. It is essential that all sources of information are correctly referenced using the Harvard system.