Critical analysis of importance of big data in e-commerce business (how small businesses can benefit from big data)

Description

This can be a ‘traditional’ dissertation or a consultancy type project. It can be case study based and encompass both primary and secondary data sources. As long as it aligns with the remit of independent study there is much flexibility in the approach undertaken. The focus for this module is an independent project, which can be linked to a specific organisation or organisations for which the student has access (many students work whilst they study and this experience and access can be invaluable). Areas of investigation may take the form of a competitor analysis, an investigation of procedures, a customer satisfaction survey, the computerization of a system, a training needs analysis, the development of a policy statement, employment relations etc… This list is by no means conclusive as there are many business related areas, which can be investigated. The principle aim however is independence in terms of research and analysis of a business related topic