Creative Advertising and Integrated Campaign Idea

Task: Creative Advertising and Integrated Campaign Idea For NRMA State Emergency Services Student as an advertising agency, NRMA as our client. In response to a project brief from a client in the commercial or non-profit arenas, students will together research the problem and provide an advertising analysis, in development of a single group creative brief. Using the jointly developed creative brief, students will then individually produce a ‘Big idea’ for print advertising with an integrated TVC idea designed to work in social media, together with a 550 word creative rationale. All submissions must be electronically produced and submitted to demonstrate the campaign idea in both media formats, with their creative rationale, and the group’s creative brief.