Consumer Behavior: McDonalds Vs. Burgerking

Description

Consumer Behavior: McDonalds Vs. Burgerking (Continuation of Individual Data collection summary of “how do consumers make buying decisions related to McDonalds vs. Burgerking) Based on the data and research completed on your own and with your team ( Individual interviews and Interviews from survey monkey, history and research ) you are to complete a 6 page paper that captures the results and findings from your field study and results in a conclusion.