Consumer attitudes toward online video advertisement: YouTube as a platform

Description

To conduct an independent project according to the project should reflect a business-related issue. The report should showcase your understanding of the business research process, ranging from formulating appropriate research questions/objectives, designing proper research approach and method(s), to adopting a suitable data analysis. Throughout the report, expected to showcase your critical analysis of a relevant body of literature, secondary data, and your primary data. The arguments developed should be cohesive throughout the whole report or other format of your choosing, and should demonstrate depth of your knowledge in the topic. Market : Hong Kong Information provided -Assignment Brief – working document with framework, struction, topics – pls follow – previous final report as a reference – questionnaire – the questionaire result – provided latest