Company Description and SWOT Analysis(FruitCo)

– Company Description and SWOT Analysis (100 points) 

Create a revised “company description and mission statement” by writing a 4 page paper and conducting a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected (fruit juice) and for your company (FruitCo). As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Answer every single question being asked in the “Hints” below while writing this paper. Write a 4-page paper in which you do the following: 1) “Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell. Develop your revised company’s mission statement and provide a rationale for its components.” Hints: Use the “company description and mission statement document that I attached for the name of the company, reasoning, and mission statement. Then use the ” Statement of Mission template 1 and 2″ attached to revise everything -do not change the name of the company. 2) You should fill in other required items in the template using your personal preferences. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the “Past and Future Growth of Your Industry” document that I attached to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data. 3) Choose one strategic position from this selection (Customer Perception Factors, Market Segment, Market Share, Operational and/or Technological Advantages, Proprietary Products-Technology-Abilities-or Relationships, Sales Channels, Business Model, First-Mover Advantage, Lean Start-Up, Branding) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. 4) Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping? 5) Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Hints: You may refer to the types of risk listed (Product Risk, Execution Risk, Capitalization Risk, Global Risk) as well as any risks not listed. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage? 6) Develop a SWOT analysis for your NAB company using every single one of the SWOT component of Strengths/Weaknesses/Opportunities/Threats. Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry? Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes? Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?