Chipotle

Written Case Rubric Issues & Recommendation (25% of Total Grade) _________ Identify and Describe 3 Major Issues: Issue #1 + justification (reference to appendix) …………………………………………..……….………………..1 2 3 4 5 Issue #2 + justification (reference to appendix) …………………………………………..……….………………..1 2 3 4 5 Issue #3 + justification (reference to appendix) …………………………………………..…….…………………..1 2 3 4 5 Form 1 Key Recommendation: Recommendation (including implementation) ……………………………..……..……………………….… 1 2 3 4 5 6 7 8 9 10 Appendix: Industry and Competitive Analysis (75% of Total Grade) _________ External Analysis: Analysis of the Macroenvironment, Industry & Competitors A. PESTEL Analysis………………………………..………………………………………………….………1 2 3 4 5 B. Dominant Economic Characteristics …………..………………………………………………….………1 2 3 4 5  Market Size and Growth Rate  Scope of Competitive Rivalry  Product Innovation  Economies of Scale  Learning/Experience Curve Effects C. Five Forces Analysis (Weak/Moderate/Strong)……………………………………..…..……1 2 3 4 5 6 7 8 9 10 1. Threat of New Entrants 2. Competition from Substitutes 3. Buyer Power 4. Supplier Power 5. Rivalry D. Drivers of Change in the Industry……………………………………………………………………..…1 2 3 4 5  Identify at least 3 Drivers of Change; name the industry E. Competitor Analysis  Competitor Identification & Strategy (generic plus individual strategies)  Key Success Factors (at least 5)  Strategic Group Map (+ takeaway) ** no bullet points, explain why instead!