Change Management : “Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future” by Lior Arussy

Book Review Analysis Paper on the following book: Book Selection is entitled: “Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future” by Lior Arussy, published on May 15, 2018. Instructions: The topic is related to some aspect of change management. You will, after completing the reading of the book, summarize and analyze the key ideas put forth by the author. Supportive research is required. You must include three (3) peer reviewed journal articles in their analysis. The outside research may be used to support the author’s pretext or could be used to oppose the author’s position. The review will have three main sections (beyond the introduction and conclusion): A review of the book content; the author’s audience, argument, perspective, and/ or purpose. A critical assessment of the content; what is noteworthy? Effective? Persuasive? How it enhanced the student’s understanding of change management? How might the intended audience respond to this book? What was missing?