Case study Porsche in China
Description Please read the assignment brief carefully: This individual assignment asks you to write a paper on the topic of International Strategy. This assignment will be 50% of your final grade for this course. The basis for your paper is the Walmart case used in class. Please upload your assignment here before the deadline. General guidelines paper: * Academic paper * Maximum of 4000 words * Incorporate course literature on the topic of International Strategy * Use APA-style of referencing The rubric in this assignment will be used to grade your work. Please write an academic paper about the issues at Porsche in China, as introduced in the case, and: * briefly introduce Porsche and the management problem * incorporate (and use) the class materials from every International Strategy class to analyze the situation at Porsche. * Some of the models & tools will require extra information (info that is not in the case). It is allowed to find extra articles on Porsche, on the internet, to use as input for the models & concepts discussed in class. Only articles from renowned media (Economist, The Guardian, New York Times, Bloomberg, etc.) can be used as an extra data source on Walmart. * Conclude your paper with advice, based on your analyses, to Porsche on how to answer the question in the case, from an International Strategy perspective. * Mandatory articles: Wicked Problems (Camillus). Schools of thought (Mintzberg). Culture (Schneider). These articles can be found in the attachment. end of the assignment brief Notes to the writer: Please start the assignment with a management question.
This management question forms the base of the assignment. An example of a management question could be as follows: – How can Porsche preserve their position in the market? Please note that within this assignment, the following mandatory articles has to be used: – Wicked Problems (Camillus) – Schools of thought (Mintzberg): VERY IMPORTANT: please choose one of the schools of thought (preferably Design School). – Culture (Schneider) I have added all the mandatory articles. Please feel free to add any further articles of your own preference. Please note that only articles from renowned media (Economist, The Guardian, New York Times, Bloomberg, etc.) can be used. Please use at least 15 academic sources. Moreover, I have added all the lecture slides. As stated in the assignment brief: please use as much models as possible that are explained in the lecture slides. Examples of models that could be applied to the Walmart case are: – Value chain analysis (Porter, competitive advantage) – Porters five-forces model – Operating margin (Ghemawat, 2007) – SWOT analysis – Confrontation matrix More models that could be used for this assignment are explained in the lecture slides. I want you to ask to stick to the models that are used in the lecture slides only. Please use the following structure of the assignment: – Introduction * Management Problem * Problem Statement – Explanation of the theoretical frameworks – Methodology – Internal Analysis *Wicked Problem *Porsche – External Analysis *Industry Analysis *Macro environmental tools – SWOT – Conclusion – Recommendations – References Please follow the guidelines carefully. My university is very strict towards papers that are not according to the guidelines. Unfortunately, I cannot accept any papers that are not following the guidelines. Lastly, the university is strict to plagiarism. Therefore, I would kindly ask you to be careful while taking whole sentences from the academic articles
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