Case study of Beyoncé

case study of Beyoncé

Your assignment for week #4 involves the Beyoncé case study. The case can be found at the Stukent site. Details for this assignment can be found in the attached assignment sheet document. This assignment involves BOTH a written paper, AND a discussion forum posting. When your paper is ready please submit it in WORD FORMAT below. In that way I will receive the electronic version in a format that I can write comments on and post back to you through Canvas. Launching new product online is a relatively new, but exciting way to reach targeted market segments, and is much more cost-effective than traditional new product launch methods. I look forward to reading your reports and seeing your postings and replies in the week #4 discussion forum.