Case Study 1: Project Positioning Internet Exercise

The Tata Motors Co. In addition to providing information about the company’s products, Tata Motor’s website helps cB2B and B2C customers find products they need for either personal or organizational/industrial transportation needs. Visit the Goodyear site at https://www.tatamotors.com/ (Links to an external site.)Links to an external site. 1. How does Tata Motors use its website to communicate information about its vehicles? 2. How many market segments does Tata Motors market to? 3. How does Tata Motor’s website demonstrate product design and features? 4. Based on what you learned at the website, describe what Tata Motors has done to position its vehicles, for at least 3 target segments. Approximately 2+ pages, double-spaced, Font 12 (not counting title and/or references page) Minimum of 5 References