Case Analysis: Penzey’s Spices

Consider the brand: Penzey’s Spices. Do some research to get a sense of the brand identity and what they have been doing to influence social good. Write a brief response. Include: 1)Brand personality/identity as it seems based on your research 2) Evidence that they are influenced by the desire for social good in their marketing (what are they doing?) 3) Who is the brand’s target market? 4) what is the benefit / what is the job the brand does for it’s customer? 5) What might make their current marketing effective? What limitations do you see?