Case Analysis : Apple Inc.
Individual Case Analysis Paper: Apple Inc. Length: 7 – 9 pages (body text) excluding the title/cover page Case analysis: After reading the case (the article’s link below) incorporate these guiding questions into your analysis and synthesis of the case. These are broad questions. Please use them to guide and inform your thoughts in analyzing and synthesizing the case. 1. Explain Apple’s success following Steve Jobs’ return. What does this suggest is Apple’s core competency? Expound on your response in detail. 2. Perform a SWOT analysis for Apple. Describe actions and next steps based on this analysis for Apple to pursue. 3. Does Apple have a “good strategy”? Explain what a good strategy is and how Apple is or is not aligned to a good strategy. Expound on your response in detail. 4. Describe Apple’s international strategy; and suggest how it may need to be modified with growing international competition. How might these suggestions benefit Apple, and in what manner? 5. Looking towards the future. Is Apple’s competitive advantage sustainable? Why or why not? Expound on your response in detail. 6. What should or can Tim Cook do to extend Apple’s competitive advantage? Be specific and detailed. Goals: Students will have the opportunity to analyze a global company and examine different business strategies over the life of this company, apply specific strategic frameworks, synthesize, and communicate the case in technical writing and during class discussions https://drive.google.com/open?id=19RrPp8FqUuT0I6TD0ehqmf2_NiRSi21z
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