Campaign pitch. plansbook, clarity, flow for Marks and Spencer

Ongoing promo class am in need of specific writer. feedback below as well. This is the pitch–the culmination of all the campaign deliverables and anything you want to include from your complete assignments. You’ll be surprised at the amount of work under deliverables you’ve already done most of it. I purposely loaded you up during the semester so you could wrap it up at the end. You’re nearly done. Campaign pitch: All content and rationale that answers the objectives by hitting all the deliverables. Content should include research findings and insights, strategy, big idea, messaging, media and experiences that maximize marketing communications for your campaign, pitched in the form of a plansbook. Plansbook: Explain your campaign: Include title slides, citations, your team’s photo(s) and if desired, titles/bios. Showcase the research methodsand illustrate your findings via an infographic, mind map, brand association map, brand perception word cloud, or other way. Tie this information to isolate insights that lead to your strategy. Cite facts, stats, numbers, insights from audience/brand/category. Present your strategy as based on your insights: Demonstrate a clear understanding of the target audience by segmentation, behavior, perceptions, motivations. Clearly describe your brand’s positioning as a recommendation based on your research. How does your big idea and insight shape your campaign? Why should the audience care? The rationale for the creative concept (big idea) and executions. Why will this work? How you’ve translated and amplified your story across relevant media touchpoints. Creative brief: The insights are clear and lead to strategy. The audience, while you put work into the description, doesn’t address behaviors for using convenience stores (maybe you want to look at the segments you worked on weeks ago). The messaging is fine but it doesn’t fit to the notion that this is about convenience. You need to consider all aspects of convenience store shopping behavior for target audience to differentiate–could be anything as long as you back it up. Your brand promise bit states this better so maybe use that to craft your message. Do you see what I mean? The targeted message is related somewhat just be more specific, cogent. Your positioning is good but stay away from pricing–with convenience, costs go up b/c of location, smaller customer base, smaller average expenditure, so prices are high to compensate. Big idea: This is the story behind your messaging . . . didn’t see it on your document. Creative executions: This is how you will execute the messaging. And the media for the message delivery– Digital, traditional executions are missing except brand activations done in Assignment 5 but not her