Campaign deliverables: creative brief and content for Marks & Spencer

Creative brief: details nailed down for campaign strategy. See creative brief format [below or text Ch. 7] Content:design innovative campaign executions that support your strategy and based on your insights. Big idea: from your list of 50 ideasthis is the messaging or Story idea:How can you convince the target market they need to buy in an impactful, compelling way and why should they care? Creative executions: Explain the content and messaging you will deliver from your big idea and story narrative to the message deliveryas extensively and creatively as possible. Message delivery:Make the brand relevant to the target market with digital media, influencer(s), traditional media execution and brand activations. Ideas for promotional techniques, media and experience space should maximize objectives. Digital(3 media types or platforms) you need to give an example of content you’re proposing for the campaign for: Influencers (up to 3) Each of your recommended digital media platforms, see Assignment 6. Traditional(2 media types): alternative, out-of-home media. Include brief description of medium and reach + approx. media costs in $1000s based on placement and frequency. Brand activations(2+): see Assignment 5.