Campaign Analysis Full

 In this assignment you will be creating a social media strategy presentation for a Canadian not-for-profit agency that reflects your learnings from this course and best practices identified from 2018. You must have a topic approved through the Campaign Analysis Topic Selection assignment to proceed to this step to ensure you approach this properly. You will be required to set goals, identify tools, suggest a campaign, and identify relevant metrics to gauge the success of your strategy. As one of the tactics for your strategy, you will be required to link the successful tactic from your selected precedent campaign. You will need to complete the provided templates in the included PowerPoint presentation deck. The following Chapters will be of specific use for this assignment: Chapter 4: Social Media in Public Relations Chapter 5: Social Media in Advertising & Marketing Chapter 6: Social Media Metrics & Analytics Chapter 11: Best Practices in Social Media Another helpful resource will be: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/ Note: There are live links in the PowerPoint deck. The materials are also available as a .pdf below. However, please note that there are some strange formatting issues that arise in the printed copy, and you may find it easier to read the online versions. Approach and Instructions: Strategy & Impact Engagement Explore how social/mobile impact can assist companies and organizations.learned about the principles of being a social business in your readings and critically analyzed a vast array of tools that you could use to accomplish established goals. You will be preparing strategy brief for a not-for-profit that doesn’t have a big social media presence (charity/Canadian not-for-profit organization that you would enjoy researching and following on social media. This can be a solely Canadian focused organization or the Canadian-base of a larger organization (e.g. World Wildlife Foundation – Canada) You MUST describe what worked well in the precedent campaign and apply specific tactics to enhance the effectiveness of your organization/company. You will be required to identify an overall strategy for your organization and highlight at least one instance where there will be a significant “call to action” to engage your followers. For full instructions, please refer to the attached Social Media Strategy Template. FAQ: You can use a numerical reference rather than a full in-text citation to save space. So, for example, you could have content and then do this: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc sodales. (1) Then in the Notes and Summary slide you could do the following: (1) www.linkinformation.com you dont need to write 1350 but 1100 at least.