Business plan for your new venture: Shaun’s Restaurant

You are an entrepreneur. Write a business plan for your new venture: Shaun’s Restaurant, using the following guidelines Executive Summary This one-page summary of your plan is written last and should be able to stand alone as a document on its own merits. Include a clear and specific mission statement, a brief synopsis of each plan section, and brief recommendations’ highlights. After reading this summary, the reader should have a clear understanding of the specifics of your plan. Company Description Identify and clearly state the products or services that the organization will offer. Identify mission, vision, and values. Market Analysis Based on research of the external environments, identify the economic, socio-demographic, regulatory, political, technological, and global forces that influence the way this industry operates (at least two factors per type of force). SWOT Analysis (Internal and External factors) Porter’s Five Forces Analysis Operations Management Recommend a series of strategic actions and operational activities in the areas of (a) organizational flowchart (i.e., organizational structure and design), (b) organizational culture, (c) human capital and motivational and rewarding programs, (d) operational technologies and process (including supply chain), and (e) strategic actions for diversity and globalization. Recommend the implementation of a monitoring and control tool (i.e., balanced scorecard as in Kaplan & Norton) Marketing Recommendations Product development plans and strategies Value proposition statement Strategies for branding Service quality strategies Distribution channels and logistics strategies, including E-commerce (be sure to name supply chain participants) A communication plan that integrates ideas and messages for advertising, social media, viral marketing, personal, selling direct marketing, and public relations (include a table with at least five strategies) Recommendations for future research and innovation