Building a Competitive

Content Building a Competitive Advantage Refer to the following Week 1 – Required Learning Activities: •Strategic Management: Concepts and Cases, Ch. 2: Analysis of the External Environment: Opportunities and Threats •Strategic Management: Concepts and Cases, Ch. 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage Refer to the Week 2 – Required Learning Activity: Strategic Management: Concepts and Cases, Ch. 4: Cost Advantage Purpose of Assignment The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries. Assignment Steps Write a 1,050-word report in which you address the following: •Identify value chain strategies for both manufacturing and service companies. •Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects. Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. Format your paper consistent with APA guidelines. •Center for Writing Excellence •Reference and Citation Generator •Grammar and Writing Guides •Learning Team Toolkit