Brand Experiences in Luxary Sector
Description
To write a Literature Review on the topic of Brand Experiences in relation to Customer-Employee and Customer-Brand Relationships in the Luxury Sector. The review should be structured into 3 sections: 1. Brand Experiences, Customer Satisfaction, Customer Loyalty and Brand Trust (+ definitions) 2. Customer-Employee relations to Brand Experiences 3. Customer-Brand relations to Brand Experiences
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