Apple Company Part 2

About Apple Company Part 2 – All presentations need to include a 5-7 page executive summary detailing the project. To include, but not limited to: • How did you recognize the marketing needs? • Who is the target market for this marketing plan? o Explain why this is the target market you have chosen. • Discuss your marketing strategies and your advertising components. This is the narrative to your presentation that tells the story of your advertising. This should be a thorough write up of all your advertising. Again, tell the story of your advertising strategies. • Cost of plan. • Expected impact to the business? • Timelines of your marketing plan (total time not to exceed 3 months) • Include all your advertising components as a visual piece in your paper (added as an appendix item) • Reference page for all information researched and collected • Include your presentation in the appendix, no more than 2 slides per page. you can choose MLA, APA, outline form etc… However, you need to ensure that all information is clearly addressed, as well it must not exceed the 7 page maximum. This should be a college level/business level paper. Essentially this is your executive summary you would submit to the board of directors when presenting a marketing plan.