Analyzing Competing Brands

There are two assignments where the second assignment is an extension of the first. The assignment requires choosing two competing brands from a product category (a list is provided on the first assignment) and answer individual questions. There are 9 questions in total – 5 are on the first assignment and 4 on the second. I have attached the following files: (1) Outline to Assignment 1 and 2 (2) Requirements for each assignment (file is saved as Preparing Assignments) (3) The necessary pages of the textbook in order to answer each question, copied and pasted on to word. Page numbers of the textbook are included in case they are required for citation. Do not hesitate to contact me at anytime for clarification. I am available everyday until 9:30 pm eastern time. I have requested that 16 sources be used (at least 8 for each assignment). However, please let me know if 16 is not necessary. The textbook for the course is: Marketing: An Introduction, Sixth Canadian Edition Gary Armstrong; Philip T. Kotler; Valerie Trifts; Lilly Anne Buchwitz.