Analyze the Scope, Model, Platform, and the Psychology of Customer Acquisition

Description

– Analyze the Scope, Model, Platform, and the Psychology of Customer Acquisition. – Analyze why do you think a company will dominate in the future over their industry competitors. – Companies: Uber, Lyft, Juno, ZipCar, and Via Here is the Paper Structure: Executive Summary: 1 Page of your research. What is your thesis and why should I care to read further? Related Literature: 2-4 pages of your research on the following: Why this company will win over all its competitors? (2-4 pages) Prove your thesis by connecting 2.1 to 2.4. Explain the inefficiency of 2.1 to 2.4. Explain why will the company win out in the future? ConclusionConclusion Business Scope Business Model Platform/Ecosystem/OminiChannel Customer Acquisition Psychology – Driver/Passenger Behavior Conclusion