Analysis of the impact of the microeconomic and macroeconomic environment on a company

Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should: 1. Set out the performance of the organisation in relation to its main competitors/comparators from 2006 until 2018. 2. Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities, including comparisons with an appropriate comparator organisation or organisations. 3. What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation especially in 2008/2009? 4. How well equipped is the business/organisation to withstand any further global economic shocks in 2019 onwards?  Do choose a company where appropriate corporate data are available as are macroeconomic data from the country/countries in which it operates.  Do not use BA (or IAG), Nippon Steel or Cemex, or an organisation on which you have previously submitted an analysis for assessment, for EBE or any other module.  Do include economic models.