Sports Marketing Plan for Tampa Bay Buccaneers

 Brand Management for Tampa Bay Buccaneers a) Develop a strategy to monitor the current brand associations with your sport organization. b) After identifying weak or poor associations, develop three or four strategies to help you combat those undesirable brand associations to build stronger brand equity. c) List three associations that you want consumers to have with your brand and use those goals to help build your strategies. d) Integrate readings from the chapters in your written assignment. Cite page number/s of readings or sources. Chapter 7 and Chapter 14. a) Write 2-pages, double space, APA format, Times Roman, Font 12 b) Write the marketing plan segment assignment according to the rubric guidelines/criteria for an assessment or grade of “Exceptional.” c) Provide at least 6 – 9 references to include the textbook references d) NOTE: It is important that you address each item in a, b, c, and d above. e) Please proofread your work before submitting the assignment.