Marketing Strategy

Description

Marketing Plan – Part 3: Marketing Strategy Market-Product Focus Describe the five-year marketing and product objectives for the company Discuss current and future market potentials. Identify new products and services that align with customer needs. Identify points-of-difference How will the company position its products and services? Marketing Program A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives. Describe the product strategy Describe the price strategy Describe the promotion strategy Describe the place (distribution) strategy Reflection How has this assignment prepared you for future responsibilities? (2 paragraphs)