The Starbucks Unicorn Frappuccino and the Concept of Stunt Food

Description

read this case study http://sk.sagepub.com.db29.linccweb.org/cases/the-starbucks-unicorn-frappuccino-and-the-concept-of-stuntfood In at least two full pages, thoroughly respond and explain your responses to the following questions: Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer. Were the negative outcomes worth the launching of the Unicorn Frappuccino? Explain your answer. How could Starbucks have mitigated employee backlash? What marketing tactics do you think were the most effective for this product? Explain your answer.