Analysis of “All in the Family” video clip and the article, “Archie Bunker’s Bigotry: A Study in Selective Perception and Exposure.”

A paper summarizing and analyzing the “All in the Family” video clip and the article, “Archie Bunker’s Bigotry: A Study in Selective Perception and Exposure.” Please view the clip of Norman Lear’s situation comedy, “All in the Family” Please read the article, “Archie Bunker’s Bigotry: A Study in Selective Perception and Exposure.” Please answer the following questions: 1.) Define the terms preferred (also known as dominant) reading and oppositional reading. 2.) What was the preferred or dominant “reading” of the character of Archie Bunker in “All in the Family? 3.) What does the article say about an “oppositional reading” regarding Archie’s views about race? 4.) What did you think about Archie Bunker’s attitude toward race when you viewed the clip and/or from other exposure to “All in the Family”? 5.) How does the article use the theories of Selective Perception and Exposure to explain different audience interpretations of Archie Bunker? 6.) How do you think audiences came to such a different perception of the character Archie Bunker than what was originally intended by creator Norman Lear? 7.) Describe “reception studies”? How does reception studies contribute to understanding these various interpretations? The paper should be 5-6pages, typed, and double-spaced and should use MLA style for internal citations and the Works Cited page. This is a full paper. It should have an introduction and conclusion, main points, clear logical progression of thought. You should use third person voice. All the questions should be answered within the paper. There should be examples from the episode and quoted content from the text and article. This is a paper, not an exercise, so please do not number the questions and please do not use first person.