Advertising and Digital Marketing

Company Research – Marketing only (focus on Hong Kong Market only) Rimowa 1. Brief information about the branding update/ change of Rimowa/ Outlook in their store has been changed (store design etc) 2. What is 360 marketing strategies current/recently of Rimowa (Hong Kong market) 3. Search what current technologies are they using for their marketing/ marketing strategy and online advertising recently do in hong kong market? Which platform? Whst kind ? please provide examples 4. Who’s rimowa competitors? and Why? What’s their (competitor) marketing initiatives? 5. Monitor and benchmark competitor for measuring the impact of Social Media campaigns ( can the writer shows some examples? ) * You can list out few competitors (brand name) but just need one key competitor as example about their marketing initiatives so as Q5 * Q1, 50 words + Q2&3, 300 words + Q4&5, 200 words Matches the answers with following points, so that I can have a better understanding of the company of Rimowa. BRAND MARKETING • Implement 360 marketing and communication strategies for store openings, pop ups and new product launches. • Coordinating marketing programs and ensure timely execution of brand campaigns and local initiatives to optimize consumer engagement and maximize awareness – aligning with brand’s key messages and values. • Monitor competitors and industry marketing initiatives. ADVERTISING • Implement integrated advertising plans for corporate campaigns, new product launches and other programs through ATL, events & digital channels. • Closely work with the appointed agency for all paid media planning (Online / Social / OOH) and assist in identifying advertising opportunities. • Measure and evaluate advertising campaigns to determine their effectiveness. DIGITAL • Implement tactical campaigns to maximize brand exposure and impact with agency ensuring alignment with PR, Social/Influencer, Media and Retail strategies. • Develop content relevant to on social platforms to increase brand awareness, fans/followers, impressions and engagement on our social media platforms. • Develop and execute social media presence in the region ensuring strong performance, brand consistency and impactful content. • Monitor and benchmark competitors for measuring the impact of Social Media campaigns.