Caterpillar

 Caterpillar (Ch. 13, pp. 394-395) Case report •Question #1. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar’s products differ from competitors’. •Question #2. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company? Instructions: •Follow the MKT 640 Case Requirements [July 1, 2018]File to properly write your case study report. •Turnitin originality reports are generated immediately, however, students can resubmit until due date. It may take up to 24 hours to process originality reports for resubmissions. •Get your Turnitin match to less than 10%. Students can submit multiple times till the due date. •Avoid quotations in your report. Paraphrase quoted text to lower your Turnitin match score. •References are not counted in calculating your Turnitin report.