Cohort Segmentation

Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Expand on the following topic: • Which cohort segmentation section is the service, product, or organization geared for on the site? I’ve chosen to do this assignment on a dental organization in Nebraska, Lincoln Family Dentistry. I thought their website was pretty user friendly in a sense that it allows new patients to fill our new patient paper prior to coming into the office, while allowing current patients to access information and schedule appointments via the website. The link to their website is https://lincolnfamilydentistry.com/. In my opinion, marketing for this organization is geared toward Gen Y and or/Millennials.