Mobile Retargeting
Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic. Location-Based Marketing Mobile Retargeting Virtual and Augmented Reality on Mobile Mobile SEO Chatbots, AI, Shopping Assistants Internet of Things (IoT) Follow the guidelines in the Case Study Requirements section. Your document submission is due by the posted due date. Your instructor will use the 6.3 Case Study Rubric for evaluating and grading your submission. Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters. This assessment aligns with Module Objective 2 and Learning Outcome 5. Rubric MGMT 221 6.3 Case Study Rubric MGMT 221 6.3 Case Study Rubric Criteria Ratings Pts This criterion is linked to a Learning Outcome Analysis & Content 55.0 pts Excellent – A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text. 45.0 pts Very Good – A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text. 40.0 pts Satisfactory – A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text. 35.0 pts Near Failing – A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text. 0.0 pts Failing – A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text. 55.0 pts This criterion is linked to a Learning Outcome Conclusion & Recommendations 15.0 pts Excellent – The conclusion was sound AND the recommendations were ENTIRELY appropriate. 13.0 pts Very Good – The conclusion was sound AND the recommendations were MOSTLY appropriate. 11.0 pts Satisfactory – The conclusion was sound AND the recommendations were SOMEWHAT appropriate. 9.0 pts Near Failing – The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate. 0.0 pts Failing – A conclusion with recommendations was NOT presented. 15.0 pts This criterion is linked to a Learning Outcome Style & Mechanics 10.0 pts Excellent – ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors. 9.0 pts Very Good – ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors. 8.0 pts Satisfactory – SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors. 7.0 pts Near Failing – SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors. 0.0 pts Failing – MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors. 10.0 pts This criterion is linked to a Learning Outcome Scholarly Research 10.0 pts Excellent – Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented. 9.0 pts Very Good – Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented. 8.0 pts Satisfactory – Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented. 7.0 pts Near Failing – Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented. 0.0 pts Failing – Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented. 10.0 pts This criterion is linked to a Learning Outcome APA Style 10.0 pts Excellent – ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page. 9.0 pts Very Good – ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page. 8.0 pts Satisfactory – SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page. 7.0 pts Near Failing – SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page. 0.0 pts Failing – SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page. 10.0 pts Total Points: 100.0
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