Evaluate the influence of big data in online retailing using SWOT analysis) and give recommendation

Description

This is an independent report, which is similar to but not the same as a traditional dissertation. Approximately 12 references needed. The assignment requires you to evaluate a technology trend in the context of a given industry and Management function. The topic for the report constitutes an opportunity for independent learning. The aim I chose is Assessing the potential impact of big data on retail industry using concepts from strategic management. The objectives I chose is evaluate the influence of big data in online retailing using SWOT analysis (or you can choose Porter’s five force model & competitive advantage) and give recommendation. You can use Amazon, Walmart, Alibaba, Jingdong (JDcom), etc as examples. Companies from both NA and China will be awesome because I am from China. The details requirement of this report are in additional materials. Please CAREFULLY FOLLOW the assignment detail word doc. This is a very important assignment to me. Thank you. Some important points: 1. Please use SECONDARY DATA, such as publicly available industry, market, and/or company reports. There are some recommended methods in the word doc. However, if you really want to design a survey and get primary data, it is fine. 2. CAN NOT investigate a particular company as part of the report, but you can compare and contrast a number of companies. 3. Follow the recommended structure in the word doc. Each section is explained in details