Article Analysis

 Analyse a media article for information Show how marketing concepts are being used by a business Use the form of an essay to discuss how and why the concepts are being used in this way Explain how the situation in the article For example, an article might discuss how a company is gathering or using market research. Outline what the company is reportedly doing content on market research. why the company is doing this in a particular way and what the company is doing. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing concepts are at work in the organisation you read about.