Naturalistic Observation/Ethnographic Research

 The business is The Bleu Garten located in the Midtown District of downtown Oklahoma City. Bleu Garten is a open-air food truck hub that features full-bars, flat screen TVs, cornhole, shaded outdoor dining along with tables with umbrellas, and a firepit. The usual groups that one can find at Bleu Garten are Gen X (1965 to 1976), Gen Y/Echo Boomers/Millenials/Net Generation (1977–1995), and Gen Z/Digital Natives/Multitasking Generations (1996–Present). Make at least 2 substantial marketing recommendations that the business can use from this type of audience insight to better meet the needs of the various cohorts at the chosen location. How does each observant’s age group impact the interactions.