Marketing Strategy : Value Proposition

 Value Proposition: Answer the customer’s question of “Why should I buy your product rather than a competitor’s?” What benefits will the product promise to deliver? – Discuss at least 3 benefits the product will deliver. Also, develop a tagline/slogan for the product. · Differentiation: What unique qualities/features of the offering will you emphasize in order to stand out from competitors? · Positioning: Describe the branding image strategy for product. What will you emphasize in order to create a distinct impression in customers’ minds? · Product Strategy: Decisions on packaging, labeling, logos, color schemes, warranties · Pricing: What price(s) you are going to charge and rational for why. · Place(ment): Describe the distribution strategy for this product. · Promotion: Identify at least 3 promotional tools to be used as part of this strategy. The product is: Sportsmen’s & Pet Owners’ Car Seat Protector Here is the link to learn more about it: http://www.inventionconnection.com/BOOTHS/booth497.html Please make sure you answer all of the questions in a essay form 3-4 pages