Tesla

Description

1) Explain their pricing strategies. (Approximately one typed page) • What are their pricing objectives – volume/share based, profit-based, premium, highly competitive, regulated? • Which pricing strategies do they use? • What effect does competition have on their price? • How do they address their competition in advertising strategies? With what messages? • Is there consistency in the pricing strategy relative to their communications strategies? 7. Which distribution objectives and strategies are used? (Approximately one-half typed page) • Where are their products manufactured/grown/assembled/processed? • What are their distribution methods? • Does the distribution strategy fit with the company’s communications strategies? If so, how so, if not explain.