Explain what puffery/associative advertising is

Description

Submission instructions: Upload the complete assignment to D2L under Assessments > Assignments > Writing Assignment #1. The Assignment: For this assignment, you must do all of the following: 1) Explain, in fewer than 300 words, what puffery/associative advertising is. 2) Find and provide 5 examples of associative advertising (either embed the advertisement itself in your assignment or provide a link to it). 3) Explain Galbraith’s ethical concerns about certain forms of advertising. 4) Explain Goldman’s ethical concerns about certain forms of advertising. 5) Explain Waide’s ethical concerns about certain forms of advertising. 6) Answer the following questions (using as many words as you deem necessary): which of these ethical concerns should be taken seriously? Do any of them successfully show that some common forms of advertising are wrong? Why or why not? Each of these 6 steps should be clearly demarcated and separated with numbered headings (for example, your answer to #1 should have a heading like “3) Galbraith’s concern”). ote: All student essays will be submitted to Turnitin. If the Turnitin originality report finds evidence of plagiarism, the student will receive a grade of 0 on the assignment. If subsequent assignments show signs of plagiarism, harsher penalties will be pursued. Grading rubric (Total of 40 points): 5 points for accurately defining and explaining puffery/associative advertising. You will lose points if: o Your explanation is inaccurate. o Your explanation lacks detail. o Your explanation is not clear. 5 points for providing 5 clear examples of associative advertising/puffery. 1 point each. You will lose points only if you do not provide examples, or if the examples are not associative advertising. 5 points for including an accurate explanation of Galbraith’s concerns that is supported by references to the text. Points will be removed if: o Your explanation is unclear. o Your explanation is inaccurate. o Your explanation fails to include important details. o Your explanation is poorly organized. o