Who is reading hard copy newspapers in Australia today?

Role Play: You have just been appointed as chief “futures” adviser to Rupert Murdoch – Head of News Corp and publisher of The Australian and The Courier Mail and many other Australian and global newspapers. Mr Murdoch has requested from you a 1,500 word briefing note that outlines the future of PRINT journalism in Australia, based on your research of current trends. Your briefing note must have an executive summary that summarise the state of print journalism in Australia, a body that sets out both the industry’s challenges and your solutions to meet those challenges, and a set of recommendations that ties your points together. Some questions you might like to consider include:

Who is reading hard copy newspapers in Australia today?

Which newspapers are they reading? Who is subscribing to online only versions?

What’s happening to advertising revenues in the Australian news media?

Are we employing too many journalists? You must reference your claims of fact and any statistics in the text of your paper by using Harvard referencing style, including a Reference List at the end of the document. You must draw from at least eight (8) scholarly (peer-reviewed) sources (excluding web pages and newspapers). The Reference List is not included in the word count, but all in-text quotations and references are. Please make sure to submit your Briefing Note as a word document, not a PDF.