Fashion marketing

Conduct secondary research and brainstorm about one dimension of fashion marketing (e.g., technology, creative direction, globalization, sustainability, celebrity endorsement, branding, logos, consumer behavior or culture, just to name a few) and produce an in-depth analysis of an emerging marketing strategy or trend within it. Consult at least five business or academic sources and build an interactive Adobe Spark report to convey the following details: 1. Identify the focus of your report: Which dimension of the fashion industry will you study (i.e. “brand heritage”)? And which emerging marketing strategy or trend will you analyze (i.e. “fashion designer museum exhibits”)? 2. What are the social, historical and/or cultural origins of this marketing strategy/trend? 3. In what ways have changing consumer tastes (a.k.a. psychographics) produced a need for this marketing strategy/trend? 4. What challenges do fashion brand managers and chief marketing officers (CMOs) need to be aware of before jumping on board with this marketing strategy or trend? 5. Additionally, make at least three valuable and thoroughly researched recommendations to fashion brand managers or CMOs seeking to integrate this new strategy/trend into their marketing practices or service offerings. Requirements: ❏The content not including the reference list must be 750¬-1000 words. ❏The interactive report must be created with Adobe Spark. ✓The report must be written in a narrative format – beginning, middle, and end. ✓Provide a captivating title for your report. ✓Incorporate background images (wallpaper) into your report. ✓Embed website, videos and images into your report to make it interactive. ❏Cite at least five scholarly business or academic sources. Scholarly business or academic sources include books and digital or print articles from peer¬ reviewed, academic journals and business publications (i.e. Business of Fashion, Harvard Business Review, Luxury Daily, Vogue Magazine, Wall Street Journal, New York Times, Fashion Theory, Journal of Fashion Marketing & Management). ✓See Scholarly and Academic Business Sources http://eds.a.ebscohost.com.rlib.pace.edu/eds/results?sid=431ce018-b05a-4409-8568-54cca954296b%40sessionmgr4001&vid=2&hid=4203&bdata=JmRiPWVkc3B1YiZicXVlcnk9JmNsaTA9RElTQ0lQTElORSZjbHYwPUxPK3N5c3RlbS5kaXMtYnVzaSZ0eXBlPTQ0JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d ❏APA, MLA, Chicago Manual Style in¬text citations and bibliography/reference list. ✓See http://libguides.pace.edu/c.php?g=373090&p=2525136 ❏A direct link to the report must be submitted through Blackboard. ❏The final grade will be comprised of an evaluation of your content, specifically the creativity, accuracy, and thoughtfulness of the report.