Debenhams (Digital) Marketing

READ THE CASE FOR BACKGROUND ONLY You are a consultant hired by Debenhams at the time of the case to advise on Debenhams (Digital) Marketing. Write a report addressing the following: Suggest a customer audience Debenhams needs to be targeting online? What key digital marketing techniques and channels do you recommend for Debenhams to acquire new customers? How should Debenhams segment there customer base and which digital channels should they use to retain them? NB: Structure of the report is up to you Base your answer AT THE TIME OF THE CASE (2) Ignore budgets at this stage DO Read the Case thoroughly Focus on the key issues Analyse the business challenge/ solutions Think DIGITAL marketing Apply the theory we have studied in Class and any which you have read/ learned Adopt a realistic, practical, real-world approach Use APA Referencing (APAv6) CASE STUDY FOR BACKGROUND> Debenhams: Three things that went wrong https://www.bbc.com/news/business-47867001 The SOSTAC model is a grate help for the report As its social digital media marketing the channels of market that should be used should be the digital such as> website, instagram, facebook, youtube and other channels of this type