What differentiates Biel‘s approach from traditional market research?

 NIVEA Case: Read the case carefully and then please answer the following questions. Your answer should not exceed the maximum number of 2500 words. Assignment Questions: 1) What differentiates Biel‘s approach from traditional market research? (appr. 450 words) 2) What are your biggest concerns about Biel‘s approach? (appr. 550 words) 3) How can internet-based research be integrated into traditional product development? (appr. 650 words) 4) Please prepare a board proposal that Dr. Biel would make to his colleagues about the merits of his project and his belief that Nivea should invest in developing an anti-staining deodorant. Please make sure that you include evidence to support your argumentation and anticipate potential concerns his colleagues may have? (appr. 800 words)