Marketing and Relationships.

 Select a company or product in which you are interested. Analyze that company with respect to its target market, the 4 P’s, and how/if it attempts to establish a long-term relationship with customers. Provide some critical thought: Is the company’s marketing strategy (and relationship marketing strategy) on-target? Why/why not? Offer suggestions for improvement. .The purpose of this final assignment is two-fold: – To give you practice in applying the concepts that we are learning in class to examples which you select. Note that this assignment is application-oriented. – To hone your critical thinking skills. You are asked to evaluate the particular example for its appropriateness or inappropriateness, based on concepts learned in class. Your critique should be thoughtful, meaningful, and constructive. Formatting: Papers should be 5-6 pages long (typewritten, 12-point font, double-spaced); the pages should be numbered, starting page 1 with the first full page of text. You are expected to properly cite your sources and include a reference page (you can choose whatever format you like). Add appendices if appropriate.