BCG Marketing Matrix

BCG Marketing Matrix

The BCG marketing matrix is often used in marketing, including healthcare marketing. From the perspective of various departments or service lines in a healthcare organization, determine which ones are the Stars, the Cash Cows, the Problem Child, and the Dog. Explain why you categorized them the way you did. Integrate the BCG characteristics with the various departments discussed. How do the various BCG characteristics affect internal and external marketing efforts for the organization