Business concepts

For the assignment this week you will pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 – 5 page essay addressing the following questions for each: · Is there a market? · Can we compete and win? · Will the leadership position endure? · What are the two or three issues and areas of uncertainty that will determine whether the concept is a success? This assignment must be in APA format and make sure to provide at least two outside sources to support your work. The assignment should be submitted to the weekly assignment folder.