Design cookie brands
Write a brief, to-the-point paper – using word or powerpoint – to demonstrate your understanding of how defining the target and benefit help to guide strategy in other marketing areas, such as pricing, promotion, and place. be sure to show your reasoning for your answers. Create two new cookie brands, for two different target markets. Based on your two markets: -create a benefit for each brand -outline product design elements -suggest distribution channel(s) and why -give guidelines for advertising including what the message should be and where the ads should appear -Pricing guidelines -product name and packaging
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